5 Qualities of Eye-Catching Product Labels
In today’s world, it is more important than ever to have a visually appealing product label. A well-designed and eye-catching label can make all the difference when it comes to getting your product noticed on store shelves. So what are the five qualities of an eye-catching product label? Read on to find out!
1. Simplicity – avoid clutter and keep the design simple
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Keeping the layout of your product labels simple is one of the most important things you can do to make them stand out. A cluttered design will only confuse and overwhelm shoppers, while a simple and clean design will catch their attention and make it easy to understand what your product is all about. It can also elevate the entire look of your product and make it appear even more professional.
2. Contrast – use light and dark colors to create contrast and draw attention to the label
Using contrasting colors on your product labels can make them really stand out from the competition, and is especially essential when you are working with clear labels. Bold, bright colors will help your label pop against other products on store shelves, while more subtle shades will give a sophisticated feel. You can use color blocking or gradients to create a modern look, or just stick to one color for a classic aesthetic.
3. Typography – use interesting fonts that are easy to read
Finding the right font for your custom label is essential in creating an eye-catching design. Choose something unique that stands out from the rest, but is still legible and readable from a distance. While you should use interesting fonts that represent your brand, make sure they are not too complicated or hard to read.
4. Size – make sure the label is large enough to be seen from a distance
The size of your product label matters, as you need it to be eye-catching from a distance. Make sure your label is big enough for people to be able to easily skim it and get a good impression of your product. You could also use larger fonts or images to make sure your label is visible even from afar.
5. Shape – use unique shapes that stand out from the competition
Using an unconventional shape for your product label can really help it stand out from the rest. A unique shape like a die cut label can draw shoppers’ attention and be the perfect way to distinguish your product from others. You could use a circular label for something round, or a triangular one for something more dynamic.
By using these five qualities, you can create an eye-catching product label that will get your products noticed in no time! With just the right combination of colors, typography, size and shape, you can create a label that conveys the message of your product in an effective and visually appealing way. So start designing today!