How to Develop a Paid Follower Campaign For Instagram
If you’re on Instagram, you probably have heard of Instagram ads. These ads are like gated content, where you can provide a free white book or PDF in exchange for an email address. You can also provide a discount code or a free class to convert website visitors into Instagram followers. In either case, you’ll need to have a way to capture those email addresses in order to nurture those leads. This is the core function of Instagram ads.
While Instagram does not offer any analytics to help you better understand who is actually viewing your posts, you can still run an effective paid follower campaign to increase your account’s following. When developing your paid follower campaign, prioritize quality over quantity. Choose a specific audience and target it with similar interests. Also, remember to test your ads, and learn what works and what doesn’t. There are many benefits to paid promotion on Instagram.
Instagram’s new algorithm favors recent posts over older ones. The best time to post is when your audience is most active on the platform. A post that is older than a week or two will likely get buried. If you don’t want your posts to be buried in the feed, make sure to plan ahead and optimize your posts for peak times. Then you’ll have more followers than you ever thought possible.
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