In order to get the most out of Instagram advertising, you need to make sure your ad is relevant to your business. The creative you use should also be relevant to your audience. You can include a brief text description or call to action button. The Ads Manager may reject your ad if it is not relevant. If you’re still having trouble creating an ad, you can download an app from the Instagram store. The apps allow you to do a variety of things, from combining multiple images into a single photo to creating a time-lapse video while in motion. Once you’ve created your ad, you can add a call to action button or website URL.
If you’re looking for tips on how to advertise on Instagram, remember that the platform is primarily a social platform. Hence, you should be careful not to push your ad too much. You want to blend it with content from other users. Aim for a one-to-three content ratio. By avoiding boring and generic ads, you can increase your chance of getting your ad seen.
Creating ad campaigns on Instagram is simple, but choosing an audience is not an easy task. Instagram has different ways to reach a certain audience, and it’s best to determine the target audience based on your goals. You might want to increase traffic to your website or increase conversions. You can choose to use various video formats to reach a broader audience. If you want to target a specific group of people, you can create a Custom Audience.